  NTS7 car care products are manufactured by Sonax, the top-selling brand of
automotive products in Europe with a market share of approximately 70 – 80%.
Sonax is endorsed by and produces private label products for Mercedes and BMW in
Europe. Sonax’s reputation of quality is unsurpassed in Europe and now this
German auto appearance technology is available in the United States through
select specialty retailers under the name NTS7.
Sonax GmbH & Co KG is based in Neuburg, Germany and owned by the Hoffman family.
The history of Sonax dates back to 1903, when Hoffman Mineral was founded by
Franz Hoffman. The mineral company mined silica, which is and was popularly used
in polishes. The first product produced by Sonax, then named Sona, was a silver
polish. While successful, the silver polish served a very small niche market.
The company then turned their attention to car polish and added an x to the Sona
name. Starting in the 1950s, Sonax began establishing itself as one of the
leading makers of car care products in the world. Today, Sonax still uses
minerals mined in Neuburg in the manufacture of Sonax and nts7 car care
products.
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